Get in the room + put $ in the bank
A refreshingly modern approach to the business of commercial production
THE CLOSING CODE: DISCOVERY CALLS
Steal 4 cold outreach emails that my commercial production clients use to land ONE 6+ figure production for every 50 cold emails sent
Start booking instead of waiting.
GET INSTANT ACCESS👇🏼
You’ve landed on this page because of one of the following reasons:
1.You have NO idea what to say in your client outreach ☹️
2.You’re cool reaching out to folks, but your response rate sucks 😩
3. You’re just doing what you’ve always done - waiting for the phone to ring - and proactive outreach isn’t even on your radar 🫥
And frankly, you’re just tired of the feast or famine cycle.
When you book a job, you feel okay... you feel good - about your work, your business and your bank account.
BUT it’s the time between jobs that’s stressful – you start questioning why your outreach isn’t resulting in more briefs (and why your friends are on set and you’re not).
Does this sound familiar??
It’s not that you need to find a rep or a cooler portfolio design. What you actually need is outreach that makes clients want to respond.
That’s where I come in.
I’m gonna be real with you (and this is coming from an EP with 17 years in the commercial biz being on the client, agency and production sides of the table)...
Busy and booked commercial creatives typically see a minimum of a 20% response rate…with 5% of those prospects turning into paid gigs/clients.
If that’s NOT you, there is ONE major reason why…
You’re not giving them a compelling enough reason to want to respond or work with you.
(Oh snap, she said it 🫨)
The good news? That part is fixable.
Things are shifting in our industry by the literal minute.
There’s been a flood into the freelance market.
The middle is disappearing and big work is moving in house or getting broken up.
Technology is advancing at the speed of light.
With so much moving so fast, clients and agencies need to know and feel two things when you land in their inbox:
Certainty
Trust
You don’t offer either of those with a thoughtless “Hey I’d love to collab - check out my work! Keep me in mind for the next project”...
That comes off as thirsty and self-serving (I should know, I’ve been on the receiving end of literally thousands of emails like this) 🫣
BUT WE CAN FIX THIS, K?
You just need the language and structure of your outreach to be more effective while also maintaining integrity and personality.
Why should you trust this girlie on the internet?
I’ve been working in client and crew facing commercial production for 17+ years.
I’ve hired and passed on countless people like you.
I’ve been the person you’ve sent those emails to
- and I know what gets trashed and why.
Lastly, I’m not here to teach fluffy theory (I honestly don’t have time for that, lol).
I’m here to teach you what will make clients and creatives pause.
Because when they pause, they consider you.
They consider you when you stop sounding like everyone else and finally become the person they are excited to talk to and hire.
No cringe. No “keep me in mind”.
That’s when the jobs start coming in.
So that’s exactly what you’re gonna learn:
👊🏼 EP Email Filter (aka, the red flags/mistakes that land your outreach in the trash can)
👊🏼 Peak Behind the Client Curtain (what’s actually happening when someone opens your email
[or doesn’t])
👊🏼 4 Exact Initial Cold Outreach Approaches (that can get you a response in under 60 seconds)
You’ll walk away knowing exactly what to say in that initial client outreach (without sounding desperate and thirsty).
You’ll gain the confidence needed to kickoff a business development strategy (we go deep on this in my group coaching program, Beyond 6 Figures) because now you know what’s going on on the other side of the table.
You begin to feel what it’s like to take a step away from a reactive (dare I say, archaic) production business model to a proactive one that gets results
(hint: it’s pretty fkn awesome).
I see you...you busted your ass to land that meeting.
And we both know what it’s like when you hear:
“Ya, we should definitely try to do something together”
“Cool, we’ll keep you in mind”
“Let’s stay in touch - send us new work as you have it”
It all sounds positive, but you still have a sinking feeling because ghosting usually comes next.
Next, you're seeing their new campaigns pop up on your feed…campaigns produced by other people instead of you, and you’re left wondering what the heck went wrong.
So, you avoid sending follow ups because you’re kinda pissed
AND not sure what to even say next…so, things fizzle out.
The ideal outcome? They take immediate action to:
→ Make you a preferred partner
→ Add you to the top of their personal go-to’s list
(ya know, the one they only share with their work besties)
→ Ask for your avails for an upcoming campaign
→ Tell their industry friends that they “shouldn’t waste their time talking to anyone else"
…so you go from 1 to 7 out of 10 calls turning into real inquiries AND booked jobs because they see you as the strategic partner and industry leader that you are.
Limited Time: Secure Your Spot Now
Only 100 spots available.
This is the only time I'm teaching this live in 2025.
WORK WITH ME WORK WITH ME WORK WITH ME WORK WITH ME WORK WITH ME WORK WITH ME
Hybrid Group + 1:1 Coaching
Features
Beyond 6 Figures Group - 3 Months
• Daily access to coaching
• 1:1 Accelerator Call - 90 Minute Strategy /Positioning Call
• Weekly group coaching calls (calls are recorded)
• Two 1:1 coaching calls at the 45 + 75 day mark
• M-F group chat with 1x daily coach check ins
• Beyond 6 Figures Method Playbook
• Resource Library - past trainings, worksheets/resources, and call recordings
Benefits
Get the best of both worlds with 1:1 + Group coaching. Get focused 1:1 time AND be witnessed in the group - witnessing their coaching is just as powerful and transformational as receiving yours. You'll walk away applying it to your own unique situation.
Being surrounded by other brilliant minds in the commercial production industry working through the same hurdles and challenges AND SIMULTANEOUSLY toward the same ultimate goals creates a deeply normalizing space
Create bigger and faster results than by going at it alone - you're learning from more than just me ;)
This work collapses timelines vs extends them
You get my brain on your biz and outreach strategy/messaging for direct feedback
The group helps with normalizing and celebrating big wins and breakthroughs - this is energetically contagious and will motivate you to take action
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